Trends and differences between disciplines
EVENTING
I’ve been so lucky to have worked some high profile riders and their sponsors and would say that Eventing currently brings me the most work. I have to say that I have nothing but respect for the riders who have to be good at all THREE phases 😬⠀
The Event Riders original saddlecloth favourite Griffin Nuumed is still very popular however since taking over sponsorship of some of the larger brands, Le Mieux is rising in popularity in this area and Premier Equine is also making an appearance since increasing their range.
As many professional event riders have several sponsors there has been a trend towards putting all the sponsors on the back of their jackets in order to provide equal exposure for all when they can only wear one branded saddlecloth at a time! I’m proud to say that this originated from a project I did for Laura Collett and has really taken off 🙌
So anyone wanting advice regarding branding for BE or tips on how to promote several sponsors at once, such as social media ideas - please do get in touch. ⠀